What do you do?
Such a simple question. So difficult to answer.
It doesn’t have to be.
I help people say what they do, and what they want to be known for, in words that are true, specific, and theirs.
“Lexie has an incredible ability to draw out my strengths and articulate them in ways I never could on my own.”
— Beth A., TherapistSound familiar?
You have seventeen ways to describe your work and none of them feel spot on.
Your title says something that doesn't really capture your unique skills and perspective.
You want to get more visible, to be known for something, but when you go to post, you feel completely bleh.
You've tried using AI to write your bio or tell you what you should say, and it sounded "polished" but didn’t sound like you.
There's nothing wrong with you. It's hard to sum up your whole working life in a few sentences. And self-promotion can feel really uncomfortable and inauthentic.
But it doesn't have to.
The essential ingredients are clarity and enthusiasm. You need to be able to tune into what really lights you up about your work, and tune out the "shoulds," the comparisons, and the inauthentic positioning jargon. That's what I help people do.
Ways to work together
If you’re not sure where to start, reach out.
When your intro falls flatI.
What Do You Do
In one session, walk away with a clear, specific answer to the dreaded question, in words you actually like saying out loud.
When you want to be more visibleII.
What Do You Say
A tailored content strategy, boiled down into one playbook: who you want to reach, what you want to be known for, and what to say.
When you want to go deeperII.
Now, Say More
Tailored work on whatever will make the biggest difference next, from sharpening your messaging to regular strategy sessions.
My Story
Hi, I’m Alexandra Phipps.
You can call me Lexie. I've spent the last dozen years on brand and messaging. I started in-house, then at agencies, and since 2021, my own practice. I did the "legit" stuff: brand strategy for Fortune 500s, messaging work with C-suite execs, big rooms, big decks. It was interesting. But not that fulfilling. So I turned my attention to the people who bring me the most joy: smart guys and gals who are exceptional at what they do, not great at explaining it, and reluctant to self-promote.
Over the years that's included an art therapist, a Silicon Valley app founder, a shamanic healer, a fractional COO, a brewery owner, a leadership coach for lawyers, a professional home organizer, nonprofit founders, and a whole run of others. The list gets delightfully weirder every year.
Why Verve
Verve means enthusiasm. Vigor. Spirted liveliness, especially in creative expression. Verve is the secret ingredient to great communications and self-promotion. It’s the thing I look for with clients that I know will resonate with their audience. It’s the ineffable thing that AI can’t tap into or produce that connects people to your story. Helping people tune into their verve is my favorite thing in the world, and dare I say, my superpower.
“Lexie took the scattered ideas in my head and turned them into a clear, compelling narrative that truly reflects our mission. Thanks to her, I feel confident communicating who we are — and our website now tells our story with authenticity and impact.”
— Meredith Cole, The Denver Village