ver·ve/vûrv/ noun: enthusiasm, vigor, spirited liveliness, especially in creative expression.
Branding & Communications for Business Owners
Let’s get frisky. No, not like that.
Frisky as in enthusiastic. As in tapped into verve.
Why? Because verve is an essential but often-overlooked ingredient of successful self-promotion. You don’t have to become a “thought leader” or an influencer to be a fantastic marketer of your work. You need to be able to tune in and communicate what inspires you. Authentically, clearly, and consistently.
Helping people do that is my special sauce.
“Lexie has an incredible ability to draw out my strengths and articulate them in ways I never could on my own.”
— Beth A., TherapistSound familiar?
You go blank when it’s your turn to introduce yourself at a networking event. Because you have seventeen ways to describe your work and none of them feel right.
You look at people doing similar work with louder feeds and think maybe I'm the fraud here. Even though you know your work is good.
You open LinkedIn to post something and spiral. Close the tab. Tell yourself next week.
You've tried using AI to get you over your writer’s block or perfectionism and it sounded “polished” but didn’t feel true.
You can't tell where you end and the business begins. Whose story is this - yours or the company's? Which account do you even post from?
You’re busy. The last thing you want to do is participate in the marketing slop on all the platforms that leave you feeling empty.
All of that is so. so. reasonable. But if you don’t get more visible, you’re selling yourself short. You’re letting your voice and ideas go unheard. And you’re leaving money on the table.
There’s a better way to do self-promotion. And it doesn’t have to feel gross or take over your life.
Ways to Work Together
Don't know where to start? That's what the intro call is for. ↓
Free 25-Min Intro Call
This work is personal, so we need to be a good fit. Bring your goals, frustrations, questions, whatever. We’ll get to know each other and see if it makes sense to keep going.
The program. Find your inner self-promotion wizard.
The Groundwork $950
You need more visibility and more revenue for your business. But you’re not sure where to start. This is for you: a structured program to find the right language and strategy that will help you show up online and in-person.
You leave with: your answer to "what do you do," a bio you'll stop rewriting, and a marketing practice that fits your actual life.
The partnership. A month of me, on call.
The Thought Partner $2,200
You’re deep mid-launch, mid-rebrand, mid-leap, and you need a branding and communications expert in your corner, right now. Sessions whenever you need them, no meter. Unlimited voice memos and email, answered within a business day.
You leave with: the thing you're building, shipped. Plus a written strategy to carry forward.
Want to do this in good company?
Grounded Growth is my group program, built with my collaborator, Allison Murphy. It’s built on the same work we'd do 1:1, in a small cohort of people figuring it out alongside you. Next round starts this fall.
More Coming Soon.
Need something shaped differently?
Some engagements don't fit in the above. You might need a longer collaboration, or a messaging strategy for your team or organization. I build those by hand.
Hi, I’m Alexandra.
You can call me Lexie. I've spent the last dozen years on brand and messaging. I started in-house, then at agencies, and since 2021, my own practice. I did the "legit" stuff: brand strategy for Fortune 500s, messaging work with C-suite execs, big rooms, big decks. It was good. But not that fulfilling. So I turned my attention to the people who bring me the most joy: people who've taken the risk to start their own thing.
Over the years that's included an art therapist, a Silicon Valley app founder, a shamanic healer, a fractional COO, a brewery owner, a leadership coach for lawyers, a professional home organizer, nonprofit founders, and a whole run of others. The list gets delightfully weirder every year.
When the business is yours, you and the brand are tangled together and it can be confusing: what part of your story gets told, what stays yours, whether you show up as you or as the company. There's no one-size answer; it depends on your goals, your preferences, your actual life. I love navigating that murkiness.
A note on my ethos: life is short, and we spend an outrageous amount of it working. So work should feel meaningful. It should also pay you. It makes me crazy to watch great people shrink or walk away from work they're great at, because it isn't paying and they're scared it never will. Almost every time, the problem is visibility, not the work. And visibility is solvable, without becoming an influencer or sacrificing your authenticity.
When I'm not doing this, I'm raising two small humans, tending a garden with mixed results, and adding to my delight list.